Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

adidas Skateboarding & BTS Reconstruct the Iconic Venice Pavilion

 - Apr 26, 2018
References: beyondthestreets & adidas
adidas Skateboarding and BEYOND THE STREETS team up for the resurrection of one of the most iconic spaces in skateboard culture — the Venice Pavilion. In addition, the project boasts site-specific exhibits by Los Angeles-based graffiti legend RISK. Thus, the fully skateable installation will combine the roots of skate culture and contemporary West Coast graffiti.

The Venice Pavilion was originally built in 1961 to serve the purpose of an amphitheater. In the 80s and 90s, the space was a social hub for now-legendary graffiti artists and skaters. adidas Skateboarding and BTS seek to replicate this.

In addition, the labels are partnering up with non-profit mentoring group STOKED who will run hands-on workshops for high school students, allowing them to skate the refurbished Venice Pavilion and engage in meaningful conversation around art and culture.