adidas Skateboarding & BTS Reconstruct the Iconic Venice Pavilion
Kalina Nedelcheva — April 26, 2018 — Art & Design
References: beyondthestreets & adidas
adidas Skateboarding and BEYOND THE STREETS team up for the resurrection of one of the most iconic spaces in skateboard culture — the Venice Pavilion. In addition, the project boasts site-specific exhibits by Los Angeles-based graffiti legend RISK. Thus, the fully skateable installation will combine the roots of skate culture and contemporary West Coast graffiti.
The Venice Pavilion was originally built in 1961 to serve the purpose of an amphitheater. In the 80s and 90s, the space was a social hub for now-legendary graffiti artists and skaters. adidas Skateboarding and BTS seek to replicate this.
In addition, the labels are partnering up with non-profit mentoring group STOKED who will run hands-on workshops for high school students, allowing them to skate the refurbished Venice Pavilion and engage in meaningful conversation around art and culture.
The Venice Pavilion was originally built in 1961 to serve the purpose of an amphitheater. In the 80s and 90s, the space was a social hub for now-legendary graffiti artists and skaters. adidas Skateboarding and BTS seek to replicate this.
In addition, the labels are partnering up with non-profit mentoring group STOKED who will run hands-on workshops for high school students, allowing them to skate the refurbished Venice Pavilion and engage in meaningful conversation around art and culture.
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