adidas Skateboarding & Hélas' Series Focuses on Anime & Sport
References: adidas & highsnobiety
adidas Skateboarding & Hélas joined forces for a second time to craft a collection influenced by Japanese anime and old-school tennis. The new limited-edition collection approaches 90s anime from a modern perspective of tennis apparel. The results of the series embodies Hélas nonchalant vibes, including pastel-colored sneakers, polo shirts, pants and a duffel bag.
The Lucas Premiere x Hélas shoe incorporates a court heritage and represents anime on the insole details. It sports a eggshell colorway crafted in premium leather, leather heel cap, textile lining, breathable reinforced toe, and a grippy outsole for sturdiness.
The apparel in the collection complements the footwear with the same pastel color scheme and its embodiment of the nonchalant French aesthetic. The exclusive adidas Skateboarding & Hélas collaborative footwear and clothing will be available at selected adidas retail locations globally and on the adidas Skateboarding website on February 10th.
The Lucas Premiere x Hélas shoe incorporates a court heritage and represents anime on the insole details. It sports a eggshell colorway crafted in premium leather, leather heel cap, textile lining, breathable reinforced toe, and a grippy outsole for sturdiness.
The apparel in the collection complements the footwear with the same pastel color scheme and its embodiment of the nonchalant French aesthetic. The exclusive adidas Skateboarding & Hélas collaborative footwear and clothing will be available at selected adidas retail locations globally and on the adidas Skateboarding website on February 10th.
Trend Themes
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Anime-inspired Apparel — Opportunity for brands to collaborate and create limited-edition collections influenced by Japanese anime.
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Modernized Retro Fashion — Potential for brands to infuse old-school elements with a contemporary twist in their designs.
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Nonchalant Aesthetic — Emerging trend of incorporating nonchalant French vibes in clothing and footwear.
Industry Implications
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Fashion — Disruptive innovation opportunity for apparel brands to explore anime-inspired designs and modernized retro fashion trends.
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Sportswear — Opportunity for sportswear brands to collaborate with anime-themed collections, attracting a niche market of anime fans.
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Footwear — Potential for footwear brands to incorporate anime-inspired elements and nonchalant aesthetics in their designs.
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