Adaptation is the latest millennial-oriented skateboard wear brand to emerge from Los Angeles. Its collections "speak to L.A. about L.A., from an L.A. insider's perspective." True to its mission, the Adaptation pre-Spring 2018 collection built on the legalization of marijuana in California, while the Spring/Summer line pays tribute to the carefree vibes of skateboard culture.
The brand's dedication to the city of L.A. is reflected in the production practices as well. The collapse of American Apparel -- a standard setting brand that protested sweat shops and manufactured its product line within the U.S., hasn't made in-country production easier. So intricately inspired by the L.A. scene, however, Adaptation's designer Ali Fatourechi does his best to keep the production of the inspired casual and skateboard wear within the parameters of the country, actively supporting local manufacturing.
Photo Credits: Adaptation
What's Driving This Trend
- Millennial-oriented Skateboard Wear
- There is an opportunity to create skateboard wear brands that specifically cater to the millennial audience.
- Local Manufacturing in Fashion
- The trend of supporting local manufacturing in the fashion industry opens up opportunities for brands to produce their products within the country they are based in.
- Skateboard Culture-inspired Fashion
- Fashion brands can capitalize on the popularity of skateboard culture by incorporating its aesthetic and vibes into their designs.
Who This Affects Most
- Skatewear Fashion Industry
- The skatewear fashion industry can tap into millennial preferences by offering trendy and authentic skateboard-inspired clothing.
- Local Fashion Manufacturing Industry
- The local fashion manufacturing industry can benefit from the rising demand for domestically produced clothing, supporting the growth of brands like Adaptation.
- Streetwear Fashion Industry
- Streetwear fashion brands have the opportunity to integrate skateboard culture into their designs to attract the skateboarding community and the wider streetwear audience.
