Sci-Fi Fantasy is a brand-new skate brand founded by professional skater and photographer Jerry Hsu. The label's first launch is comprised of a minimalist series of colorful staples including t-shirts, caps and pullover hoodies. The brand has finally dropped pieces online after teasing its launch for months, with celebrities such as Jonah Hill wearing the pieces. Jerry Hsu brought his vision to life shorts after he left the skateboard brand Chocolate recently, with the drive to create something he could call his own.
The Sci-Fi Fantasy label delivers a first launch featuring embroidered details that read "Generic Technology" and branding details throughout. The color palette is comprised of golden yellow, forest green, black, navy blue, red and white so far. The new skate label will be dropping upcoming items at its own online store, Dover Street Market online, Lottie's Skateshop Los Angeles and Tokyo's Prov Skateboards.