After what-some-might-say a lengthy hiatus, iconic Ghetto Wear brand is returning with an updated version of its classic skateboard cargo pant. The original trousers were developed back in 1991 by famed professional skateboarders Steve Rocco and Rodney Mullen. Their product completely dominated the skate scene in the 90s.
The incredibly comfortable skateboard cargo pant design boasted a relaxed fit and a 100% durable twill that ensured that they could withstand and appropriately adjust to the physically demanding environment of urban skateboarding. The revived Ghetto Wear pant features a back patch, adjustable waist tabs and logo embroidery on the same performance-sustaining fabric. The model of the skateboard cargo trouser comes in knee- and full-length, featuring a classic tan and a dark military green color palette.
Photo Credits: Highsnobiety
Dwindle Distribution is Reviving the Ghetto Wear Brand
1. Skateboarding Fashion Revival - The resurgence of skateboarding fashion opens up an opportunity for innovative designs, materials, and marketing approaches for brands.
2. Retro Nostalgia - The resurgence of classic skateboard cargo pants is part of a larger trend of consumers seeking nostalgia in fashion and lifestyle products.
3. Sustainable Skating - The popularity of skateboarding and the need for durable clothing creates opportunities for sustainable and eco-friendly materials in skatewear.
1. Skateboarding Apparel - The skateboarding apparel industry can capitalize on the revival of classic designs with modern twists and offer more durable and eco-friendly options.
2. Streetwear Fashion - The skateboarding fashion trend can overlap with the larger streetwear industry, providing opportunities for collaborations and new fashion concepts.
3. Eco-friendly Apparel - The demand for sustainable skatewear creates opportunities for companies to innovate and produce environmentally friendly apparel for the skateboarding community.