Popular skateboarding company Vans released a new line of glitter shoes, perfect for children to wear this summer.
The line features three new colorways never seen from the brand before, straying from the classic pastel tones and focusing on deep jewel shades. With options from black, deep green and hot pink, the line includes the brand's classic Authentic and Old Skool silhouettes. Each pair from the new line has velcro straps, giving children an easy way to take them on and off. With the brand's famous moldable sole, each new pair can be worn comfortably all day.
The new collection of glitter shoes from Vans are available online now from $35 to $40, in sizes for babies, toddlers and kids.
Key Themes Behind This Trend
- Glittery Shoes
- The trend of glitter shoes provides an opportunity for footwear brands to offer stylish and eye-catching options for customers of all ages.
- Jewel-tone Colors
- The use of deep jewel-tone colors in sneakers opens up a market for brands to experiment with bold and vibrant color palettes, attracting fashion-forward consumers.
- Velcro Straps
- The popularity of velcro straps in children's shoes presents an opportunity for brands to create convenient and easy-to-wear footwear designs for kids.
Where This Applies
- Footwear
- The release of glitter shoes by Vans highlights a potential innovative direction for footwear companies to create fashionable and attention-grabbing shoe designs.
- Fashion
- The trend of jewel-tone colors in sneakers creates a disruptive opportunity for the fashion industry to incorporate bold and vibrant hues into their collections.
- Children's Products
- The use of velcro straps in children's shoes suggests a disruptive innovation opportunity for the children's products industry to develop innovative and user-friendly footwear designs for kids.
