Modern art brand The Skateroom and Paul McCarthy, a Los Angeles-based contemporary artist, have just announced their second partnership focusing on skateboards in support of The Women's March. The profits from the collaborations are placed towards selected charity projects and art institutions that invest in encouraging children through art and skateboarding. This upcoming collaboration will have 20% put towards charitable programs such as, "Skateistan," “Skate and Create,” “Back to School,” as well as youth leadership and outreach in Johannesburg, South Africa.
The series of eight skateboards incorporate McCathy's drawings, created specifically for the 2017 Women's March. The pieces were originally drawn to be posters to support the march's cause, but The Skateroom have placed the visuals onto skateboards to help fund school systems and programs. The collaboration will be launching in Los Angeles at Hauser & Wirth.
Key Themes Behind This Trend
- Artistic Collaborations for Charitable Causes
- Embracing artistic collaborations and causes for the purpose of generating proceeds for charitable institutions and promoting social causes.
- Skateboards for Social Good
- The use of skateboard art to raise funds for targeted social good programs and art institutions geared towards promoting children's education and development.
- Social Action Philanthropy
- Investing in art-oriented social action projects to create positive change and contribute to philanthropic endeavors.
Where This Applies
- Art and Culture
- The use of art and culture to promote social change and encourage philanthropy.
- Nonprofits and Charities
- Collaborating with nonprofits and charities to advance social good initiatives through art and culture.
- Sporting and Outdoor Goods
- Partnering with sporting and outdoor goods companies to create charity-oriented products that advance social causes and make a difference in communities.
