Cider company Angry Orchard has partnered with LA-based Bryte Skateboards to produce a series of custom skateboards and accessories. Angry Orchard and Bryte Skateboards share similar company values of innovation and creativity and found this collaboration a very natural endeavor. The new line of skateboards is inspired by Angry-Orchard's aesthetic - unfiltered, bright, and exciting. The line is designed by Angry Orchard's art director, Joe Dion, and DC-based street artist Matt Corrado.
The line includes six skateboards, two sets of wheels, and four pieces of apparel. Each skateboard design comes in an autographed and unsigned version and has an apple motif incorporated into the design. These limited edition skateboards are handcrafted in Los Angeles and are available via the Bryte website.
Image Credit: Bryte Skateboards
What Makes This Trend Stand Out
- Custom Skateboards
- The trend of producing custom skateboards provides opportunities for businesses to collaborate with artists and designers to create unique pieces for consumers.
- Collaboration with Art Industry
- Partnering with artists and designers presents opportunities for businesses to offer new and fresh products that resonate with consumers.
- Limited Edition Products
- Creating limited edition products can generate excitement and exclusivity for consumers, making the product more desirable.
Sectors Adopting This
- Beverage Industry
- Beverage companies can collaborate with artists and designers to create unique products that resonate with consumers and extend the brand beyond the beverage industry.
- Skateboard Industry
- Skateboard companies can partner with artists and designers to create limited edition products and elevate the skateboarding culture.
- Art Industry
- Artists and designers can collaborate with businesses to extend their reach and offer exclusive products inspired by their work.
