Adidas has released an updated version of its well-loved Samba indoor soccer cleat, the Samba White Ice.
Originally designed for performance, the new Samba W White Ice features an all-white leather upper and translucent 'ice' sole in either baby blue or baby pink. Adidas initially created the Samba as an indoor, performance-based soccer cleat. The gummy sole makes for excellent traction on indoor turf and the now iconic three white stripes help give the shoe support and structure.
The gummy 'ice' sole gives the Samba W White Ice a retro, early 2000s feel. Millennials have been drawn to designs that have an element of nostalgia for their formative years. Gummy soles had a strong presence in fashion from the 1980s through early 2000s, and thanks to nostalgic details alongside moderns design, the shoe appeals well to Millennial style in 2017.
Key Themes Behind This Trend
- Retro Sports Shoes
- The popularity of nostalgic designs may lead to the creation of more updated versions of classic sports shoes.
- Gender-specific Sports Gear
- Sports brands may create more gender-specific gear that caters to female athletes without sacrificing performance.
- Translucent Soles
- More sports shoes may incorporate translucent soles as a trendy design element that appeals to Millennials.
Where This Applies
- Sportswear
- Sportswear brands have an opportunity to create updated versions of classic shoes that cater to modern trends.
- Fashion
- Fashion brands can incorporate sports shoes with retro designs as a trendy new accessory.
- Athletic Footwear
- Athletic footwear companies may innovate towards gender-specific designs that appeal to a wider audience.
