The Hanon x Reebok collaboration pays tribute to an old TV campaign from the UK. The original ad by Reebok follows a man running from a giant bouncing belly. The message is clear—focus on exercising and developing healthy eating and drinking habits or the "Belly's Gonna Get Ya."
Eighteen years later, the Hanon x Reebok shoe features a suede upper, denim accents, pebbled leather and elegant salmon-colored detailing. The woven tongue label is particularly playful as it features a cartoon illustration of a person grasping a beer belly. The shoe release is paired with an ad revival of the original campaign, in which the Hanon x Reebok shoes are featured. The promo video is full of animated objects and a cartoon version of the chasing belly. This time, however, the video finishes with the blob crushing the man, but not before a quick video pause with the words 'WORKOUT' flashing on the screen.
What's Driving This Trend
- Nostalgia-driven Collaborations
- Brands are partnering to create limited-edition products that pay tribute to iconic campaigns, tapping into consumers' nostalgia.
- Reviving Classic Advertisements
- Companies are reimagining and reviving old advertisements to create new marketing opportunities and spark interest among consumers.
- Playful Branding in Product Design
- Designers are incorporating playful elements, such as cartoon illustrations, into their product designs to add a sense of whimsy and appeal to consumers.
Who This Affects Most
- Fashion and Footwear
- The fashion and footwear industry can collaborate with nostalgic brands to create limited-edition collections that resonate with consumers.
- Advertising and Marketing
- Advertising agencies and marketing firms can offer services to companies looking to revive and refresh their old campaigns in new ways.
- Product Design
- Design agencies and product developers can explore incorporating playful and nostalgic elements into product designs to attract consumers looking for unique and fun experiences.
