Reworked Satin Sneakers

Vans's Latest Collection Features Shiny Satin Lux Sneakers

Highly recognized skater brand Vans has released a collection of shiny satin sneakers, entitled the 'Satin Lux' series. The company did similar back in the summer of 2017, and have revived the concept once again with this new sneaker release. The series features a line of four shoes ranging between two separate styles -- 'Old Skool,' and 'Authentic.' The collection of sneakers is available in captivating colorways that include both a "ballet slipper pink" and a "bold rose gold."

The sneaker laces are also crafted to blend with the texture and color of the shoe's exterior as well. The Satin Lux collection will be accessible for purchase this upcoming Spring just in time for the warm weather.

Shiny Satin Sneakers
The release of Vans's 'Satin Lux' series sparks a trend for shiny satin sneakers.
Revived Concept
The revival of Vans's satin sneaker concept presents an opportunity for other brands to reintroduce popular past designs.
Coordinated Laces
The use of laces that blend with the shoe's texture and color in Vans's Satin Lux collection suggests a trend towards coordinated sneaker accessories.

Who This Affects Most

Fashion Retail
Fashion retailers can capitalize on the trend for shiny satin sneakers by offering similar collections to cater to the demand.
Footwear Manufacturing
Footwear manufacturers have an opportunity to innovate and create their own versions of satin sneakers to stay competitive in the market.
Textile and Material Supply
Suppliers of satin and other high-quality materials can benefit from the increased demand for such materials in the production of satin sneakers.
SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 42%
Freshness 8%