Recently, a new NAKED editorial was unveiled to show off the retailer's latest footwear offerings.
In order to maintain a minimalist aesthetic throughout the images, NAKED sticks to an all-pastel color theme, which is where the name of the editorial, 'Milkshake,' comes from. In addition to ensuring that the sneakers themselves are pastel, the retailer dresses its models in simple white ensembles to focus the attention onto their footwear, and positions them in front of a baby blue backdrop.
Spotlighted in the NAKED editorial is the CLUB C 85 Elm pack from Reebok, which is comprised of a classic leather silhouette in monochrome colorways of pink and blue. As the retailer states, the "silhouette was first released in the 80s and is still a cult favorite today because of EVA cushioning and its true retro credibility."
Image Credit: Ed Gumuchian, Photo Assistants Emily Petersen, Marcus Nielsem
What Makes This Trend Stand Out
- Muted Pastel Colorways
- Incorporating muted pastel colorways into footwear design and fashion lookbooks is a trending approach to creating minimalist aesthetics.
- All-pastel Themed Lookbooks
- Creating all-pastel themed lookbooks has become a popular trend in the fashion industry in order to create a cohesive and aesthetically pleasing image.
- Monochrome Colorways
- Using monochrome colorways, particularly in classic silhouettes, is a current footwear trend that pays tribute to retro aesthetics while remaining stylish.
Sectors Adopting This
- Fashion and Apparel
- Using pastel and monochrome colorways in fashion lookbooks can create a minimalist aesthetic that appeals to fashion-forward consumers.
- Footwear
- Using monochrome colorways in classic leather silhouettes continues to be a popular trend in the footwear industry.
- Marketing and Advertising
- Creating all-pastel themed lookbooks provides an innovative marketing approach for footwear retailers to showcase their new products in a unique and visually interesting way.
