Gorillaz and T-Mobile Launched a Secret Gig for Fans
Laura McQuarrie — March 31, 2017 — Marketing
References: eventmagazine
To announce a new partnership with T-Mobile's Electronic Beats, Gorillas launched an ultra-secret gig for fans.
In about a month, Gorillaz will be launching its newest album, 'Humanz.' Only fans who applied to attend the concert at the Printworks in London received directions to the exclusive event on the day of the event and heard the upcoming album in full. This VIP experience offered a share-worthy reward to fans who are constantly keeping up with the music group's latest news.
As part of the partnership with T-Mobile's Electronic Beats, Gorillaz is releasing an augmented reality app that works with a 4G network to provide even more exclusive content and a new way to interact with and experience the band's music. This collaboration will also result in a live concert tour from Gorillaz.
In about a month, Gorillaz will be launching its newest album, 'Humanz.' Only fans who applied to attend the concert at the Printworks in London received directions to the exclusive event on the day of the event and heard the upcoming album in full. This VIP experience offered a share-worthy reward to fans who are constantly keeping up with the music group's latest news.
As part of the partnership with T-Mobile's Electronic Beats, Gorillaz is releasing an augmented reality app that works with a 4G network to provide even more exclusive content and a new way to interact with and experience the band's music. This collaboration will also result in a live concert tour from Gorillaz.
Trend Themes
1. Exclusive Concert Experiences - The trend of creating ultra-secret and exclusive concert events for fans, like Gorillaz's recent gig in London, offers an exciting opportunity for businesses to build buzz and reward loyal customers.
2. Augmented Reality Music - The integration of augmented reality technology into the music industry, as seen with Gorillaz's partnership with T-Mobile, presents disruptive innovation opportunities for businesses to create immersive and interactive music experiences.
3. Partnerships in Music Marketing - The trend of music artists partnering with brands, such as Gorillaz teaming up with T-Mobile's Electronic Beats, highlights the potential for businesses to collaborate with musicians to reach new audiences and enhance brand engagement.
Industry Implications
1. Music - The music industry can capitalize on the trend of exclusive concert events and augmented reality music experiences to attract more fans, create unique live experiences, and differentiate from competitors.
2. Telecommunications - Telecommunication companies, like T-Mobile, can explore partnerships with music artists and leverage augmented reality technology to enhance customer experiences and drive brand loyalty.
3. Marketing - The marketing industry can leverage the trend of music partnerships and exclusive concert events to create innovative brand experiences, engage target audiences, and generate buzz for clients.
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