To announce a new partnership with T-Mobile's Electronic Beats, Gorillas launched an ultra-secret gig for fans.
In about a month, Gorillaz will be launching its newest album, 'Humanz.' Only fans who applied to attend the concert at the Printworks in London received directions to the exclusive event on the day of the event and heard the upcoming album in full. This VIP experience offered a share-worthy reward to fans who are constantly keeping up with the music group's latest news.
As part of the partnership with T-Mobile's Electronic Beats, Gorillaz is releasing an augmented reality app that works with a 4G network to provide even more exclusive content and a new way to interact with and experience the band's music. This collaboration will also result in a live concert tour from Gorillaz.