Loyalty programs show a lot of promise for helping consumers to feel more appreciated for their business, which is what the new Sky VIP program looks to help ensure. The new program consists of four tiers including Silver, Gold, Platinum and Black with the first positioned for new customers up to three years, the second for up to eight years, the third for up to 15 and the last for over 15. The rewards that the program will offer includes exclusive screenings and prizes that can't be bought in order to enhance the premium nature of the program.
The Sky VIP loyalty program is set to be available for customers in the UK to start getting rewarded immediately with a number of instant perks.
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