From Back-to-School Charity Pop-Ups to Clothes-Dispensing ATMs

 - Sep 27, 2017
Whether it is a pop-up for back to school supplies or a vending machine that dispenses clothing, the September 2017 business trends reveal that brands continue to make an effort to create engaging on-site activation for consumers.

Like previous years, pop-up shops remain a popular way for brands to engage with consumers in real time. One of the most highly anticipated of these pop-up shops was The Spotted Cheetah, which is a Cheetos-based pop-up restaurant in New York City run by celebrity chef Anne Burrell.

However, not all brands have taken the pop-up route to catch the attention of consumers. For instance, Uniqlo has begun setting up giant vending machines full of clothing as a way of offering consumers a unique shopping experience. Another unique example highlighted by the September 2017 business trends is S.Pellegrino's Itineraries of Taste dining events in London.