The online furniture and decor store Wayfair released a video on its YouTube channel just before college students were off to start their first year in a dorm, and offered advice on how to create a homey dorm room design.
In the video, Peyton Lambton can be seen offering tips for anyone seeking to enhance the design and functionality of their small dorm rooms, or any small living space in general. Throughout the video, Lambton offers different pieces of advice, while pop-ups reveal the names of the items she is showing and talking about (all of which can be purchased at Wayfair).
This dorm room design video functions as an excellent marketing strategy for the Wayfair brand, as many students are seeking advice on how to proceed into their first year of college or university.
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