Specialty equipment, even when it gets used relatively frequently, still spends the majority of the time sitting around unused, so Fat Lama helps people to make more out of their gear. The online platform is a crowdsourced rental marketplace, allowing people with gear to lease it on a day-by-day basis and preventing those in need of equipment for short-term projects from having to shell out for a full priced item.
Fat Lama was started as a source for photographers and videographers, and indeed those two niches are the largest on the site. However, it includes everything under the sun, from bicycles to musical instruments to oddities like mascot suits and motor homes.
For lessors, Fat Lama makes it easier to earn back the costs on an expensive piece of equipment. For renters, the online marketplace is a great way to save money on short-term projects.