The Google Maps Q&A Option Provides More User-Generated Content
Ellen Smith — August 18, 2017 — Tech
References: engadget & techcrunch
The Google Maps Q&A function aims to incorporate a higher level of user-friendliness by bringing more user-generated content to the function. This newly introduced feature serves as an informal method of communication between business owners and potential customers.
The feature enables individuals to post questions which can be answered by the general public, or the business itself. Found underneath the widget which relays business hours and information, users can seek answers to any inquiries they may have. Using a Yelp-inspired format, questions will be posted publicly and monitored by Google.
Businesses will be notified when a question has been posted and are encouraged to interact with the individual. The function provides businesses with a streamlined method of consumer interaction, promoting communication through an informal chat function.
The feature enables individuals to post questions which can be answered by the general public, or the business itself. Found underneath the widget which relays business hours and information, users can seek answers to any inquiries they may have. Using a Yelp-inspired format, questions will be posted publicly and monitored by Google.
Businesses will be notified when a question has been posted and are encouraged to interact with the individual. The function provides businesses with a streamlined method of consumer interaction, promoting communication through an informal chat function.
Trend Themes
1. User-generated Q&A - The Google Maps Q&A function enables user-generated content and fosters direct communication between businesses and potential customers.
2. Informal Customer Interaction - The chat-like format of the Google Maps Q&A function allows for more casual and streamlined communication between businesses and customers.
3. Enhanced User-friendliness - The introduction of the Q&A feature in Google Maps aims to make the platform more user-friendly by providing a convenient way for users to find answers to their inquiries.
Industry Implications
1. Online Reviews and Ratings - The Google Maps Q&A function enhances the user-generated content aspect of online review platforms, providing more information and engagement opportunities for businesses and customers.
2. Technology and Apps - The incorporation of an interactive Q&A feature in Google Maps highlights the ongoing development of user-centric technologies and apps that enhance communication and engagement between businesses and consumers.
3. Local Business Services - The Google Maps Q&A function benefits local businesses by offering a seamless way to interact with potential customers, providing an opportunity for better customer service and brand reputation management.
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