Ubercrate is a new video game subscription service that delivers 10 random games to members' computers on a monthly basis, guaranteeing a value of anywhere between $40 to $700 per crate, with a three-month plan costing just $20.
Some of the crates in the past have offered games like Mortal Kombat X, Bioshock Infinite and Batman Arkham Origins, which can be kept forever after they have been received. As well as offering a wide variety of games for PC users, Ubercrate also offers games that are compatible with Mac OS X and Steam OS systems.
Alongside its three-month subscription package, Ubercrate also offers options for six-month, yearly and lifetime plans that allow for endless discovery and play.
Key Themes Behind This Trend
- Randomized Gaming Subscriptions
- Disruptive innovation opportunity: Develop a subscription service that delivers random games to customers, providing them with an element of surprise and discovery.
- Value-oriented Game Selection
- Disruptive innovation opportunity: Create a game subscription service that guarantees a minimum value of games each month, offering customers a cost-effective way to access a variety of titles.
- Platform Compatibility Expansion
- Disruptive innovation opportunity: Expand a gaming subscription service to include compatibility with multiple operating systems, allowing a wider audience to access and enjoy the games.
Where This Applies
- Gaming Subscription Services
- Disruptive innovation opportunity: Develop a subscription-based business model to offer customers a curated selection of games each month, creating new revenue streams and customer loyalty.
- Digital Distribution Platforms
- Disruptive innovation opportunity: Create a platform that enables the delivery of randomized game crates to customers, providing a convenient and cost-effective way to access and discover new games.
- Online Gaming Communities
- Disruptive innovation opportunity: Build an online community that brings together gamers who enjoy the surprise factor of randomized game subscriptions, fostering engagement and social connections.
