Limited Too, a clothing brand that was once highly popular among middle school girls, released a mobile pop-up shop in New York City in August as part of its back-to-school celebrations.
The nostalgic mobile pop-up store included everything from clothing and accessories to notebooks, key chains, backpacks and cell phone cases – making it ideal for middle school children who will soon be going back to school. The brand's focus was to remain as affordable as possible, and so all of its items were priced under $100.
This nostalgic pop-up store experience allowed Limited Too to determine where they can fit into an ever-changing market, and how it can continue to expand after it promised a return back in 2015.
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