Bottle Thread is a clothing brand currently targeted at women, that seeks to offer a more eco-friendly business model that fast fashion clothing brands have yet to do.
As of now, the Bottle Thread brand offers work and casual wear-appropriate blouses for women that come in a dark gray color, and are made from repurposed water bottles. The company grew from its founders' goal of reducing the amount of plastic waste that ends up in the oceans. The resulting shirt is friendly to the environment, attractive, functional, comfortable -- and can be packed, folded or washed without wrinkling due to its unique material.
The Bottle Thread brand sets an excellent precedent for similar initiatives that companies both large and small should be pushing for.