Claim it! has relaunched this week, serving as an "Instagram for free stuff." Everything is better when it's free, but company-wide giveaways seem few and far between. In order to get some complimentary loot, this app compiles lists of products that companies are willing to give away for free.
The app is beneficial to both consumers and companies, as it serves as a free method of advertising for products an individual may have never considered using prior. The app acts as a marketplace for free stuff, effectively challenging consumer culture and altering the relationships between buyers and sellers.
Claim it! includes promotional deals available to anyone, anywhere, as well as geographic-specific contests. Through the app, users can enter said contests, and reap their rewards through the in-app notification system.
What's Driving This Trend
- Complimentary Product-providing Apps
- The Claim It! App revolutionizes the way consumers and companies interact by offering a marketplace for free products.
- Free Advertising
- Claim It! provides companies with a disruptive opportunity to advertise their products for free through the app.
- Geographic-specific Contests
- Claim It! introduces a trend of location-based promotions and contests, enhancing user engagement and local brand awareness.
Who This Affects Most
- Mobile App Development
- The Claim It! App showcases a disruptive innovation in mobile app development by creating a unique marketplace for complimentary products.
- Marketing and Advertising
- The Claim It! App presents an opportunity for companies to explore new avenues of free advertising, disrupting traditional marketing strategies.
- Consumer Goods
- Claim It! disrupts the consumer goods industry by challenging consumer culture and altering the relationships between buyers and sellers.
