In just about a month, Bloomingdales has plans to launch 'Glowhaus,' a new brand for affordable, of-the-moment beauty products that will appeal to young Millennial consumers.
At Glowhaus, all of the products will be available for under $100, including items from Beauty Blender, Cover FX, NudeStix and RMS Beauty.
At Glowhaus' beauty boutique, consumers will be able to try on makeup looks at "play stations," which are set up with mirrors. In-store, consumers have the chance to receive guidance from sales associates equipped with tablets, which may be used to pull up additional product information or tutorial videos. Other in-store stations will include ones like Grab and Glow for picking up product miniatures, or Best in Glow, which spotlights some of the most popular beauty styles.