From Self-Care Apps to Inclusive Drugstore Makeup

 - Sep 29, 2017
September 2017 personal care and beauty trends reveal the continued focus on incorporating convenience into self-care habits, as well as the continuation of the holographic makeup trend.

The Aloe app seeks to support and enhance the health of its subscribers in three different areas – physical, mental, and emotional. The app offers daily reminders, check-ins and motivations in order to ensure that the user is taking part in effective self-care treatments. It also offers a community support system to allow users to have positive interactions with one another.

When the holographic makeup trend became popular on social media, brands decided to adopt this style in a way that can be worn by the average consumer. One such example is Milk Makeup, which now offers Holographic Highlighting Powders that have multi-dimensional hues.