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Top 100 Personal Care Trends in September

From Self-Care Apps to Inclusive Drugstore Makeup

— September 29, 2017 — Eco
September 2017 personal care and beauty trends reveal the continued focus on incorporating convenience into self-care habits, as well as the continuation of the holographic makeup trend.

The Aloe app seeks to support and enhance the health of its subscribers in three different areas – physical, mental, and emotional. The app offers daily reminders, check-ins and motivations in order to ensure that the user is taking part in effective self-care treatments. It also offers a community support system to allow users to have positive interactions with one another.

When the holographic makeup trend became popular on social media, brands decided to adopt this style in a way that can be worn by the average consumer. One such example is Milk Makeup, which now offers Holographic Highlighting Powders that have multi-dimensional hues.
6.8
Score
Popularity
Activity
Freshness
99
Citrus Extract-Based Creams
Citrus Extract-Based Creams
Fresh's Vitamin Nectar Cream is Packed Full of Energizing Ingredients
<
98
Oil-Rich Hair Conditioners
Oil-Rich Hair Conditioners
The Maple Holistics Silk18 Natural Hair Conditioner Has Amino Acids
<
97
Affordable Snail Extract Creams
Affordable Snail Extract Creams
Mizon's Highly Concentrated Snail Repair Cream is Sold at Costco
<
96
Coffee-Scented Lip Balms
Coffee-Scented Lip Balms
Frank's Body Lip Balm is Made with All-Natural Ingredients
<
95
Restorative Plant-Powered Lotions
Restorative Plant-Powered Lotions
Pacifica's Recovery Lotion Boasts Cactus Water and Kale
<
94
Mattifying Face Mists
Mattifying Face Mists
Volition Beauty's Oil-Control Mist Hydrates and Refreshes the Skin
<
93
Clarifying Charcoal Shampoos
Clarifying Charcoal Shampoos
Drybar's 'On the Rocks' Introduces Charcoal-Infused Hair Cleansers
<
92
Self-Hydrating Skincare
Self-Hydrating Skincare
Clarins' Hydra-Essential Range is Powered by the “Leaf of Life” Kalanchoe
<
91
Pink-Hued Finishing Powders
Pink-Hued Finishing Powders
Becca's 'Soft Light Blurring Powder' Offers a Beautifying Finish
<
90
Hydrating Vegan Toners
Hydrating Vegan Toners
Aromatica's Sea Daffodil Aqua Toner is Naturally Sourced
<
89
Lightweight Leave-In Conditioning Waters
Lightweight Leave-In Conditioning Waters
Philip B.'s 'Weightless Conditioning Water' Hydrates Hair
<
88
Cactus Skincare Collections
Cactus Skincare Collections
Sia Botanics' Prickly Pear Skincare for Mature is Antioxidant-Rich
<
87
Mushroom-Based Eye Elixirs
Mushroom-Based Eye Elixirs
Dr. Andrew Weil's Mega-Mushroom Eye Serum Reduces Aging Effects
<
86
Free-From Body Sprays
Free-From Body Sprays
The Beargrass Orbital Body Mist Spray Has a Natural Botanical Scent
<
85
Self-Care Reminder Apps
Self-Care Reminder Apps
The Aloe App Helps Users Set Up Healthy Reminders for Themselves
<
84
Moringa Skin Products
Moringa Skin Products
'True Moringa' Infuses All Its Products With Natural Moringa Oil
<
83
Dedicated Selfie Mirrors
Dedicated Selfie Mirrors
RIKI Skinny Mirror Has a Built-In Clip for One's Smartphone
<
82
Exclusive Nude Makeup Crayons
Exclusive Nude Makeup Crayons
The New Nudestix Collection Boasts Pretty Hues of Pink of Brown
<
81
Holographic Highlighting Powders
Holographic Highlighting Powders
Milk Makeup's New Highlighter Offers a Multi-Dimensional Look
<
80
Quinoa Skincare Collections
Quinoa Skincare Collections
Aypa's Daily Essentials Skincare is Powered by the Superfood Quinoa
<
79
Golden Pumpkin Face Masks
Golden Pumpkin Face Masks
This Pumpkin Mask Blends 24ct Gold and Golden Pumpkin Extracts
<
78
Sulfuric Exfoliant Powders
Sulfuric Exfoliant Powders
Amarte's Daily ExfoliPowder Includes Sulfur to Calm Inflammation
<
77
Papaya-Based Resurfacing Masks
Papaya-Based Resurfacing Masks
This Face Mask is Suited for Individuals with Congested Skin
<
76
Matcha-Based Hair Masks
Matcha-Based Hair Masks
This DevaCurl Conditioning Mask Intensely Hydrates the Hair
<
75
Reinvented Super Sedans
Reinvented Super Sedans
The New BMW M5 Makes 600 Horsepower and is AWD for the First Time Ever
<
74
Pony-Inspired Cosmetics
Pony-Inspired Cosmetics
PUR Cosmetics is Launching a Collection of My Little Pony Makeup
<
73
Turmeric-Powered Facial Scrubs
Turmeric-Powered Facial Scrubs
The Volition Beauty Turmeric Scrub Updates an Ancient Indian Ritual
<
72
Walnut Scalp Scrubs
Walnut Scalp Scrubs
IGK is Now Offering a Cleansing and Purifying Scalp Scrub
<
71
Stress-Reducing Airline Food
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
<
70
90s Supermodel-Curated Cosmetics
90s Supermodel-Curated Cosmetics
These Kate Moss Makeup Favorites are Comprised in One Kit
<
69
Fitness-Enhancing Moisturizers
Fitness-Enhancing Moisturizers
Biotherm is Offering a Cream That Claims to Restore Electrolytes
<
68
Ultra-Powerful Anti-Aging Moisturizers
Ultra-Powerful Anti-Aging Moisturizers
IT Cosmetics' Secret Sauce Moisturizer Diminishes Wrinkles
<
67
Plumping Lip Primers
Plumping Lip Primers
The New Sara Happ Plump & Prime Lip Treatment Makes Lips Look Airbrushed
<
66
Daytime Hair Repair Products
Daytime Hair Repair Products
Bumble and Bumble's Save The Day Fluid Protects the Hair
<
65
Customizable Bath Bombs
Customizable Bath Bombs
Fuze's 'Bombshells' are Enhanced with Essential Oil and Nutrient Capsules
<
64
Glamorous Collaborative Makeup Campaigns
Glamorous Collaborative Makeup Campaigns
This New Mac Campaign Was Devised with Taraji P. Henson
<
63
Charcoal Micellar Cleansers
Charcoal Micellar Cleansers
YES TO's Cleansing Micellar Water Integrates Detoxifying Charcoal
<
62
Ultra-Hydrating Blueberry Skincare
Ultra-Hydrating Blueberry Skincare
FRUDIA's Blueberry Hydrating Cream Offers 48 Hours of Moisture
<
61
Budget-Friendly Beauty Boutiques
Budget-Friendly Beauty Boutiques
Bloomingdales' Glowhaus is a Millennial-Targeted Destination
<
60
Beautifying Plum Oils
Beautifying Plum Oils
Le Prunier Makes a Multipurpose Anti-Aging Plum Beauty Oil
<
59
Expanded Celebrity Skincare Lines
Expanded Celebrity Skincare Lines
Madonna's MDNA Collection Will Soon Be Available in the USA
<
58
Crystal-Infused Algae Masks
Crystal-Infused Algae Masks
LILFOX's Brightening Mask is Rich in Free Radical-Fighting Chlorophyll
<
57
Glittering Face Masks
Glittering Face Masks
Too Faced is Developing a Peel-Off Glitter Face Mask
<
56
Blurring Millennial Makeup
Blurring Millennial Makeup
Milk Makeup's 'Blur Liquid Matte Foundation' Softens the Look of Pores
<
55
Desert-Inspired Makeup Palettes
Desert-Inspired Makeup Palettes
The Newest Huda Beauty Palette is Dubbed 'Desert Dusk'
<
54
AI-Infused Hair Coloring Apps
AI-Infused Hair Coloring Apps
Teleport Takes the Guesswork Out of Dyeing Your Hair
<
53
Informed Consumer Apps
Informed Consumer Apps
GoodGuide Helps Consumers Purchase Safe, Healthy Goods
<
52
Limited Edition Superhero Skincare
Limited Edition Superhero Skincare
The Face Shop Has Collaborated with Marvel for Its New Products
<
51
Family-Friendly Skincare Collections
Family-Friendly Skincare Collections
'4KIDSANDUS' Introduces Safe Skincare for the Whole Family
<
50
Inclusive Drugstore Makeup
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
<
49
Bacteria-Rich Shampoos
Bacteria-Rich Shampoos
The Mother Dirt Shampoo Contains Less Than 10 Ingredients
<
48
Natural Cruelty-Free Cosmetics
Natural Cruelty-Free Cosmetics
This New Burt's Bees Makeup Collection Nourishes the Skin
<
47
Diamond Peel-Off Masks
Diamond Peel-Off Masks
This Popular I Dew Care Face Mask Exfoliates and Illuminates and the Skin
<
46
Expressive Beauty Campaigns
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
<
45
On-Demand Beauty Apps
On-Demand Beauty Apps
The GetBetty App Lets You Schedule a Blowout at Any Time
<
44
Fantasy Series Makeup Brushes
Fantasy Series Makeup Brushes
The New Game of Thrones Makeup Brushes Bring Fantasy to Life
<
43
Climate-Specific Skincare
Climate-Specific Skincare
Pour Moi's Climate-Smart Skincare is Engineered for Unique Environments
<
42
Anxiety Relief Devices
Anxiety Relief Devices
The 'Calmingstone' Uses Movement and Light to Prevent Panic Attacks
<
41
Compact Luxury Showers
Compact Luxury Showers
The Jacuzzi Frame 120 Shower Cabin Promises a Five-Star Experience
<
40
Rocket-Shaped Bath Bombs
Rocket-Shaped Bath Bombs
The LUSH Rocket Science Bomb Shoots Stars & Conditioner from Its Tail
<
39
Male-Targeted Concealers
Male-Targeted Concealers
Menaji's CAMO Makeup Concealer for Men is Simple to Apply
<
38
Genderless Skincare Collections
Genderless Skincare Collections
m/f people's Skincare Offers Solutions and Scents for All People
<
37
Male-Centered Cosmetics Counters
Male-Centered Cosmetics Counters
L'Oreal UK Revealed That Male Beauty Counters are in the Future
<
36
Discreet Body Odor Scanners
Discreet Body Odor Scanners
'Kukun Body' Informs Users If Foul Odor is Coming from Their Body
<
35
Unisex Teen Skincare
Unisex Teen Skincare
SAMFARMER Creates Unisex Personal Care Products for Youth
<
34
Peel-Off Makeup Primers
Peel-Off Makeup Primers
The 'NOT4U Real Skin Patch' is a Peel-Off Guard Against the Elements
<
33
Heat-Activated Hair Colors
Heat-Activated Hair Colors
Pravana's Vivids Mood Color Transforms When Exposed to High Heat
<
32
Nutrient-Rich Skincare Collections
Nutrient-Rich Skincare Collections
St. Weiss Offers a Series of Natural and High-Quality Products
<
31
Minimalist Haircare Kits
Minimalist Haircare Kits
Playa Haircare Helps Consumers Achieve Effortless Coastal Hairstyles
<
30
Video Game Character-Promoted Gels
Video Game Character-Promoted Gels
Yanagiya’s J-Gel Campaign Features Guile from Street Fighter
<
29
Superfood Skincare Kits
Superfood Skincare Kits
Youth To The People is Offering an Antioxidant-Rich Skincare Kit
<
28
Rustic Yoga Retreats
Rustic Yoga Retreats
Feathered Pipe Ranch Offers Yoga Retreats Suitable for Beginners and Experts
<
27
All-Natural Jelly Face Masks
All-Natural Jelly Face Masks
Lush's Newest Face Masks Have a Fun Squishy Texture to Them
<
26
Millennial-Inspired Concealers
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
<
25
Binge-Watching River Cruises
Binge-Watching River Cruises
Three and Time Out London are Offering Netflix on the River Thames
<
24
Personalized Skincare Collections
Personalized Skincare Collections
Sans Ceuticals' Personal Prescription Notes Individual Issues
<
23
Athletic Sweatproof Makeup
Athletic Sweatproof Makeup
HIIT Cosmetics is a New Makeup Line for Active Women
<
22
Mermaid-Inspired Makeup Collections
Mermaid-Inspired Makeup Collections
Wet n Wild's Midnight Mermaid Collection is Full of Metallics
<
21
Magical Necklace-Inspired Makeup Brushes
Magical Necklace-Inspired Makeup Brushes
Cookie Dough Deco Launched a Line of Harry Potter Brushes
<
20
Glittery Face Treatments
Glittery Face Treatments
This GlamGlow Face Mask Takes the Form of a Peel-Off Glitter Treatment
<
19
Charcoal-Infused Makeup Brushes
Charcoal-Infused Makeup Brushes
This Sephora Collection Makeup Brush Has Antibacterial Features
<
18
Unedited Fashion Campaigns
Unedited Fashion Campaigns
The Bluenotes Campaign for Fall Features Images That Are Not Retouched
<
17
Influencer-Branded Cosmetics
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
<
16
Candid Seaside Editorials
Candid Seaside Editorials
The Ones 2 Watch 'Unravel' Series is Youthfully Styled
<
15
Luxurious Adult-Only Hotels
Luxurious Adult-Only Hotels
The 'Grand Hotel Portals Nous' Loans Its Guests a BMW for Their Stay
<
14
Rapper-Influenced Lipstick Launches
Rapper-Influenced Lipstick Launches
The New MAC Nicki Minaj Line Boasts a Range of Stunning Nudes
<
13
Phosphorescent Hair Color
Phosphorescent Hair Color
'Pixie Lott Paint' Has Unveiled Its New Glow-In-The-Dark Hair Dye
<
12
Re-Imagined Hair Dryer Designs
Re-Imagined Hair Dryer Designs
The Hammer Dryer is a Sleek Alternative to Bulky Devices
<
11
Snail-Inspired Retreats
Snail-Inspired Retreats
This Spanish Outdoor Oasis Has a Natural Pool and Two Wild Rivers
<
10
Cotton Candy-Inspired Cosmetics
Cotton Candy-Inspired Cosmetics
This Celebratory Kylie Cosmetics Birthday Collection is Feminine
<
9
Pill-Sized Lipstick Sets
Pill-Sized Lipstick Sets
Winky Lux's Mini Lip Pill Kit Offers a Different Color for Every Weekday
<
8
Luxury Car-Inspired Hair Dryers
Luxury Car-Inspired Hair Dryers
This Conceptual Mercedes AMG Hair Dryer Appliance is Powerful
<
7
Candid Street Style Editorials
Candid Street Style Editorials
'Take the Heat Off Me' Spotlights Patterned Wardrobe Picks
<
6
Blue Glimmer Lipsticks
Blue Glimmer Lipsticks
Kat Von D Beauty's Glimmer Veil Lipstick in 'REVERB' Has Long-lasting Wear
<
5
Reduced Closeness Shavers
Reduced Closeness Shavers
The Philips Norelco OneBlade Shaves and Trims as Required
<
4
Backup Battery Makeup Mirrors
Backup Battery Makeup Mirrors
The Pearl Battery Pack Compact Mirrors Have a 3,000mAH Battery
<
3
Enchanting Yoga Retreats
Enchanting Yoga Retreats
The EcoYoga Center Features a Luxurious Bath Beside a Waterfall
<
2
Woodsy Tented Houses
Woodsy Tented Houses
Chris Tate's Tent House is a Personal Retreat in the New Zealand Forests
<
1
Vampy Film Fashion
Vampy Film Fashion
The Ones 2 Watch 'Let the Right One In' Series Boasts a Movie Inspiration
<