Reduced Closeness Shavers

The Philips Norelco OneBlade Shaves and Trims as Required

The Philips Norelco OneBlade electric shaver is a new shaving accessory that has been designed to offer men a more customizable method of grooming their facial hair. The shaver works to not shave too close to the skin to eliminate the occurrence of irritation that can come about from daily shaving. The device boasts a replaceable blade that will provide up to four months of shaving and trimming to eliminate the need for disposable razors.

The Philips Norelco OneBlade electric shaver comes as a cost-effective grooming solution for men that also provides a more passive method of maintaining facial hair. This comes as a response to male consumer concerns over the high cost of razors and preferences for gentler grooming tools that won't cause damage to the skin.

Customizable Grooming
Opportunity for innovative grooming tools that allow users to customize the level of closeness and reduce skin irritation.
Replaceable Blade Technology
Disruptive innovation opportunity in creating shavers with long-lasting replaceable blades to eliminate the need for disposable razors.
Cost-effective Grooming Solutions
Potential to develop affordable grooming solutions that address consumer concerns over the high cost of razors.

Who This Affects Most

Men's Grooming
Opportunity for companies to create more customizable and gentler grooming tools for men to enhance their grooming experience.
Blade Manufacturing
Disruptive innovation possibility in the manufacturing sector to produce replaceable blades that last longer and reduce waste from disposable razors.
Consumer Goods
Potential for companies to provide affordable grooming solutions to meet the needs of cost-conscious consumers.
SCORE
6.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 95%
Freshness 8%

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