4KIDSANDUS is a safe skincare brand that was developed by Vaja and Jure Reiner, who have four kids with skin sensitivities. As a result, a complete personal care product collection was launched to cater to both adults and children with various skin issues and conditions.
The skincare range is handmade and boasts minimalist packaging that stresses the simplicity of the ingredients. As the brand believes, "What is good for our kids, is good for us too."
While there are a number of dedicated products on the market for both kids and adults with skin sensitivities, many value-conscious consumers favor the use of multipurpose products that have the potential to be used by as many members of the household as possible.