PÜR Cosmetics is set to release a My Little Pony makeup collection that consists of lip products, a three-piece highlighter set and a bright eyeshadow palette with color names like 'Princess Skystar,' 'Rainbow Dash' and 'Loyalty.'
To promote its My Little Pony: The Movie Collection, PÜR Cosmetics named YouTuber Hailie Barber as its official ambassador, appealing to Millennials with a sense of nostalgia. In recent months, consumers of all ages have become transfixed by boldly colored products inspired by mythical creatures and the release of this cosmetics collection is sure to capitalize on this theme.
My Little Pony: The Movie Collection is set to launch in October, alongside the release of My Little Pony: The Movie.
More Stats +/-
Nostalgic Toy Apparel
Fruit-Flavored String Cheeses
Oversized Toy-Filled Chocolate Eggs
Mystical Pony Cafes
AR Code Candy Packaging