The new Milk Makeup 'Blur Liquid Matte Foundation' is the first full-coverage foundation from the Millennial-targeted makeup brand.
Milk Makeup released its Blur Liquid Matte Foundation after a number of client requests for a foundation with more coverage. This product uses blurring microspheres to glide over the skin and cover up pores and imperfections. Blurring microspheres are the same technology used in Milk Makeup's 'Blur Stick,' a product that hides the look of enlarged pores.
With a matte finish, it features a soft-focus effect that looks great on the skin and keeps oil at bay. To use, a consumer must shake the tube the activate the blurring microspheres. The formula of this product is quite fluid but the tube has been designed so it won't allow any product to be released unless it is squeezed.
What's Driving This Trend
- Blurring Makeup
- Makeup brands can innovate by developing products that use blurring microspheres for a soft-focus effect.
- Matte-finish Products
- Beauty companies can create disruptive innovation opportunities by developing products that keep oil at bay while providing a matte finish.
- Full-coverage Foundations
- There is a growing demand for full-coverage foundations, opening up opportunities for makeup companies to cater to consumer preferences.
Who This Affects Most
- Cosmetics
- The cosmetics industry can explore the use of blurring microspheres to create products that cater to consumers seeking a soft-focus effect.
- Beauty
- The beauty industry can focus on the development of products with a matte finish that cater to consumers with oily skin.
- Skincare
- Skincare companies can explore the potential of blurring microspheres to develop products that help hide the look of enlarged pores and imperfections.
