'Sara Happ' is the brand behind Hollywood's softest lips and it has just released a new plumping lip primer so fans can achieve an airbrushed lip look at home.
The all new 'Plump & Prime Lip Airbrush' is a multi use product that perfects, plumps and blurs the look of imperfections. Worn by itself, the product delivers a natural, long-lasting glow. Worn under any lip color and the lips are plumped, smoothed and ready for a seamless application. The product works by using microspheres of hyaluronic acid and Konjac. These active ingredients hydrate and tighten the skin, thereby reducing the appearance of wrinkles. Peptides in this plumping lip primer contour the shape of the lips while making them appear more voluminous.
Increasingly, women are more inclined to invest in cosmetics that serve a dual function. This product does this by acting as both skincare and makeup by improving the condition of the lips while making them look pretty and plump.
What Makes This Trend Stand Out
- Multifunctional Cosmetics
- Creating products that serve dual functions as both skincare and makeup presents opportunities for disruptive innovation in the cosmetics industry.
- Hyaluronic Acid in Beauty Products
- Using hyaluronic acid in beauty products to hydrate and tighten the skin opens doors for disruptive innovation in the skincare industry.
- Lip Plumping Technology
- Developing innovative lip plumping technologies that enhance lip volume and contouring offers disruptive innovation opportunities in the beauty industry.
Sectors Adopting This
- Cosmetics
- The trend towards multifunctional cosmetics presents opportunities for disruptive innovation in the cosmetics industry by creating products that combine skincare benefits with makeup.
- Skincare
- The use of hyaluronic acid in beauty products to hydrate and tighten the skin provides avenues for disruptive innovation in the skincare industry.
- Beauty
- Lip plumping technology that enhances lip volume and contouring offers disruptive innovation opportunities in the beauty industry, catering to consumers' desire for fuller and more defined lips.
