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Quinoa Skincare Collections

Aypa's Daily Essentials Skincare is Powered by the Superfood Quinoa

— August 26, 2017 — Fashion
Aypa's Daily Essentials Skincare introduces a three-piece collection of products that is powered by the ancient grain quinoa, alongside other nourishing natural ingredients. As well as featuring quinoa as key components of the Face Cleanser, Day Cream and Night Cream, Apya uses ingridients like Amazonian Sacha Inchi oil and Camu Camu to provide additional benefits. The resulting formulas are rich in vitamins, as well as antioxidants and help to replenish moisture and boost hydration.

Outside of its Daily Essentials Skincare collection, Aypa also produces a Quinoa Souffle Mask under its Special Treatments Skincare range.

Following the rise of superfoods, ingredients like goji berries and kale became prominent additions to face care products. Now, quinoa is coming into the spotlight as more than just a beneficial addition to one's plate.
Trend Themes
1. Quinoa Skincare - The use of quinoa in skincare is a novel trend that offers a potential opportunity for growth in the beauty industry.
2. Natural Ingredients - The trend of using natural ingredients in skincare provides a disruptive innovation opportunity for companies that want to cater to a growing consumer demand for cruelty-free and all-natural skincare products.
3. Superfoods in Cosmetics - The use of superfoods like quinoa in skincare and cosmetics is an emerging trend that offers a potential opportunity for growth in the beauty industry.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can take advantage of the trend of incorporating quinoa and other superfoods in their products as a way to differentiate themselves and tap into a growing consumer demand for all-natural and cruelty-free skincare.
2. Organic and Natural Foods - The organic and natural food industry can potentially enter the skincare market by exploring opportunities to use their products, like quinoa, in skincare and cosmetics as natural and superfood-based ingredients.
3. Health and Wellness - The health and wellness industry can leverage the trend of incorporating superfoods like quinoa and other natural ingredients in skincare products to expand their product offerings and appeal to consumers who value a holistic approach to their overall health and well-being.
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