Quinoa-Based Granolas

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Qnola Appeals to Mindful Health Seekers with Premium Breakfasts

— March 17, 2021 — Lifestyle
Qnola makes nutritionally enhanced, quinoa-based granolas and appeals to ingredient-conscious consumers who want to #wakeupwell. Created by model and wellness writer, Danielle Copperman, the lifestyle brand is centered on not just nourishing the body but also the spirit to support a well-balanced life.

The puffed quinoa granolas are offered in vibrant varieties like Almond & Vanilla, Cacao & Cashew and Beetroot & Pistachio, which come in packs that are embellished with eye-catching gold details. The all-natural, gluten-free granolas are free from refined sugar and high in fiber, plus they share the benefits of quinoa as the "mother of all grains."

Beyond breakfast, the quinoa-based granola products have the potential to help people refuel with a nourishing mid-day treat that can be enjoyed a number of ways.

Trend Themes

  1. Quinoa-based Foods — Quinoa's health benefits are being leveraged by food companies for product innovation.
  2. Ingredient-conscious Consumers — Consumers are prioritizing ingredient transparency and are looking for products that meet their specific dietary and health needs.
  3. Premium Health Foods — As more consumers prioritize health and wellness, there is an increasing demand for premium, nutrient-dense foods like Qnola's granolas.

Industry Implications

  1. Health Foods — Companies in the health food industry can leverage quinoa's nutritional benefits to create innovative, nutrient-dense products like Qnola.
  2. Snack Foods — The quinoa-based granolas have potential as a healthy snack option for ingredient-conscious consumers looking for a mid-day treat.
  3. Cereals & Breakfast Foods — Quinoa-based granolas offer a healthy and trendy alternative to traditional breakfast cereals, providing a growth opportunity for companies in this market.
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