Quinoa-Based Granolas

Qnola Appeals to Mindful Health Seekers with Premium Breakfasts

Qnola makes nutritionally enhanced, quinoa-based granolas and appeals to ingredient-conscious consumers who want to #wakeupwell. Created by model and wellness writer, Danielle Copperman, the lifestyle brand is centered on not just nourishing the body but also the spirit to support a well-balanced life.

The puffed quinoa granolas are offered in vibrant varieties like Almond & Vanilla, Cacao & Cashew and Beetroot & Pistachio, which come in packs that are embellished with eye-catching gold details. The all-natural, gluten-free granolas are free from refined sugar and high in fiber, plus they share the benefits of quinoa as the "mother of all grains."

Beyond breakfast, the quinoa-based granola products have the potential to help people refuel with a nourishing mid-day treat that can be enjoyed a number of ways.

Quinoa-based Foods
Quinoa's health benefits are being leveraged by food companies for product innovation.
Ingredient-conscious Consumers
Consumers are prioritizing ingredient transparency and are looking for products that meet their specific dietary and health needs.
Premium Health Foods
As more consumers prioritize health and wellness, there is an increasing demand for premium, nutrient-dense foods like Qnola's granolas.

Industries Being Reshaped

Health Foods
Companies in the health food industry can leverage quinoa's nutritional benefits to create innovative, nutrient-dense products like Qnola.
Snack Foods
The quinoa-based granolas have potential as a healthy snack option for ingredient-conscious consumers looking for a mid-day treat.
Cereals & Breakfast Foods
Quinoa-based granolas offer a healthy and trendy alternative to traditional breakfast cereals, providing a growth opportunity for companies in this market.
SCORE
0.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 3%
Freshness 10%