Candid Seaside Editorials

The Ones 2 Watch 'Unravel' Series is Youthfully Styled

Sydney-based model Ruby Campbell stars in The Ones 2 Watch 'Unravel' editorial by photographer Kristina Yenko. Campbell poses seaside while sporting a fun and youthful wardrobe that is handpicked by stylist Lucie Doll.

Doll dresses the model in pieces from Attik Clothing, Topshop, and Sportsgirl among other labels, opting for a mix of versatile basics that are paired with more daring pieces like lace-crafted, and ruffle-accented tops. Additionally, the photoshoot highlights of-the-moment accessories like patent booties with clear heels, eye motif earrings, and lace-up chokers with a structured leather construction.

Hair and makeup for The Ones 2 Watch Unravel series is the work of Constance Bowles who pairs natural curls with fresh-faced and minimal makeup -- creating an overall look that accentuates model Ruby Campbell's effortless beauty.

Image Credit: Kristina Yenko, The Ones 2 Watch

Versatile Basics with Daring Pieces
There is an opportunity for fashion brands to create and market clothing with a mix of versatile basics and daring pieces.
Of-the-moment Accessories
There is a opportunity for fashion retailers to stay current by offering and promoting trendy accessories.
Effortless Beauty
There is an opportunity for beauty brands to market products that create a fresh-faced and minimal makeup look.

Who This Affects Most

Fashion Retail
Fashion retailers can take advantage of the trends by offering and promoting versatile clothing and trendy accessories.
Fashion Design
Fashion designers can create clothing with a mix of basics and daring pieces.
Beauty Products
Beauty companies can market products that create an effortless and natural makeup look.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 11%
Freshness 8%