Although Burt's Bee has been a staple for many over the years, the brand just recently decided to launch a Burt's Bees makeup collection, which was created with the same natural ingredients and cruelty-free process that its other products make use of.
Included in the new Burt's Bees makeup collection is a mattifying powder that's made with bamboo, a liquid foundation that give the skin a healthy-looking glow, a 'Nourishing Eyeliner' and mascara, an eyebrow pencil with a spoolie, a blush, and various different shades of eye shadows.
In addition to being better for one's skin than many of the other makeup products that are on the market, the Burt's Bees makeup collection boasts long-lasting wear and pigmented colors.
What Makes This Trend Stand Out
- Natural Beauty Products
- Disruptive innovation opportunity: Develop a line of natural beauty products that are cruelty-free and made with sustainable ingredients.
- Cruelty-free Cosmetics
- Disruptive innovation opportunity: Create a range of cosmetics that are cruelty-free and appeal to consumers who prefer ethical beauty products.
- Long-lasting Wear Makeup
- Disruptive innovation opportunity: Invent makeup products with long-lasting wear and highly pigmented colors for consumers seeking durability and vibrant shades.
Sectors Adopting This
- Beauty and Personal Care
- Disruptive innovation opportunity: Transform the beauty and personal care industry by offering more natural, cruelty-free options that meet consumer demands for ethical products.
- Sustainable Cosmetics
- Disruptive innovation opportunity: Develop a sustainable cosmetics industry by creating products that are made with eco-friendly ingredients and packaging.
- Organic Makeup
- Disruptive innovation opportunity: Build an organic makeup industry by producing cosmetics that are free from harmful chemicals and promote healthier skin.
