Cleansing micellar water products came onto the beauty market offering an alternative way for consumers to clean their skin without alcohols or astringents, which can be both harsh and immensely drying.
Now, YES TO is offering a refreshing take on micellar water cleansers with its Detoxifying Charcoal Micellar Cleansing Water. The product for all skin types is branded as "the first-ever natural skin-clearing micellar water that removes makeup, cleans and moisturizes skin all-in-one, without rinsing." Since charcoal is a key ingredient in the formula, but it does settle to the bottom of the container, the brand advises shaking the packaging before using the pump system.
As an alternative to offering brightly colored products that are branded to remind of mythical creatures like mermaids and rainbows, many companies are integrating charcoal into products to achieve a "gothic" aesthetic.