The Kat Von D Beauty's latest formulation has arrived with its 'Glimmer Veil Lipstick.'
The brand's founder, Kat Von D, said of the new product, "I wouldn’t say metallic and I wouldn’t call it glitter, so that’s why I called it glimmer...it has special flecks that are reflective, and when they’re applied, they lay flat on your lips and really create the most reflective shine."
To get fans excited for this new glimmer veil lipstick, the cult beauty brand has released just one of the line's nine colors -- a royal blue called 'REVERB.' Releasing such a bold color will generate interest with fans of the brand. Kat Von D Beauty is known for its eccentric yet moody take on makeup (think grey, black and green lipsticks). For young consumers looking to express themselves through their look, this finely milled glitter lipstick will be a hit.