Informed Consumer Apps

GoodGuide Helps Consumers Purchase Safe, Healthy Goods

GoodGuide is a mobile app that aims to empower consumers who want to make purchasing decisions that are safe and healthy for themselves, their family and their household.

The GoodGuide app enables consumers to scan product barcodes or conduct a search for a specific product, brand or company. Consumers will be able to see the most highly rated products on the market, as well as dive into the nutritional value of food products, as well as some of the potential health hazards of personal care and household cleaners. Through the app, users also have the chance to discover better-for-you alternatives to products that have known to be disruptive to one's health.

Some of the categories that may be browsed through the GoodGuide app include haircare, food, makeup, skincare, as well as household.

Consumer Empowerment
GoodGuide enables consumers to make informed purchasing decisions for safe and healthy goods.
Product Transparency
GoodGuide provides information on product ratings, nutritional value, and health hazards.
Disruptive Health Alternatives
GoodGuide helps users discover better-for-you alternatives to disruptive products.

Who This Affects Most

Mobile Apps
GoodGuide is a mobile app that empowers consumers with product information and alternatives.
Personal Care
GoodGuide assists consumers in evaluating personal care products for safety and health benefits.
Household Cleaning
GoodGuide helps users identify safe and healthy alternatives to disruptive household cleaners.
SCORE
5.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 83%
Freshness 8%