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From Minimalist Haircare Kits to Clarifying Charcoal Shampoos

 - Sep 27, 2017
These top September 2017 hair ideas include the introduction of personalized haircare kits and prescriptions for consumers, as well as reinvented hair dryers, bold color treatments and superfood-infused products; some of the most standout ingredients that are now being integrated into emerging haircare products include superfoods like matcha green tea powder and detoxifying activated charcoal.

For those consumers who love their natural locks and don't want to make a commitment to a long-lasting new color, brands like Pixie Lott Paint and Pravana are launching glow-in-the-dark and wash-out heat-activated colors that promise to transform one's look in unforgettable ways.

Brands are also embracing unconventional approaches to promoting new haircare products, such as Yanagiya’s J-Gel campaign, which stars a character from the Street Fighter video game combing the product through his hair.