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Audio-Enabled Fashion Magazines

Amazon Alexa Now Reads Content Aloud from Fashion Fix Daily

— August 2, 2017 — Pop Culture
A Scottish online publication has beaten major fashion magazines to the punch in becoming the first fashion title to become available via Amazon's Alexa.

From ordering household essentials and calling taxis to controlling your smart home devices, Alexa can now read consumers daily fashion news from Fashion Fix Daily with the launch of the first fashion magazine with voice skill technology.

As Fashion Fix Daily is dedicated to sharing fashion news and updates, FFD's Editor in Chief Amanda Davies, explains: "Audio is the next step in publishing and at Fashion Fix Daily, we are constantly looking for new ways to communicate with our readers, so Alexa was a perfect progression for us and we are thrilled to be at the forefront of such an exciting new platform.”

With every article curated by award-winning UK fashion influencers and bloggers including Scottish leaders Honey Pop Kisses to Forever Yours Betty, Fashion Fix Daily brings consumers everything from fashion news to opinion pieces on of-the-moment topics, which will now be available for the new Amazon Echo.

Over the coming months, Fashion Fix Daily will be writing daily content specifically for voice-first tech devices, bringing both mainstream and lesser known fashion stories to light.

To enable the skill, consumers are able to search Fashion Fix Daily within the Echo/Alexa app, click "enable" and listen for free. Fashion Fix Daily is the first fashion publication to join the likes of Sky, BBC and Guardian.
Trend Themes
1. Voice-first Technology - Disruptive innovation opportunity: Explore the potential of voice-activated content delivery across various industries.
2. Fashion News Accessibility - Disruptive innovation opportunity: Develop voice skill technology to deliver real-time fashion news and updates to consumers.
3. Audio Publishing - Disruptive innovation opportunity: Explore the use of audio content in publishing to enhance reader engagement and accessibility.
Industry Implications
1. Fashion Publishing - Disruptive innovation opportunity: Integrate voice skill technology to transform traditional fashion magazines into audio-enabled platforms.
2. Publishing Technology - Disruptive innovation opportunity: Develop voice-first tech devices and platforms that cater to various publishing sectors.
3. Smart Home Technology - Disruptive innovation opportunity: Incorporate voice-activated devices like Amazon Echo into smart homes to enable seamless access to audio content.
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