In early 2023, the co-founders of Instagram introduced Artifact as their newest social media venture and now, the app introduced it will be introducing text-to-speech features that use AI to read articles to users. This new feature allows users to listen to any article with the aid of Speechify and Artifact users get the benefit of being able to access premium voices for free. Some of these include the speaking voices of celebrities like Snoop Dogg and Gwyneth Paltrow.
There are more than 30 voices to choose from, and this update for all iOS users automatically reads news stories at 1.5x speed, which will make it possible for them to consume many top stories of the day in an entertaining and efficient manner. For those on the go or those who like to listen as they do other tasks, these articles can be played in the background while browsing.
What's Driving This Trend
- AI-narrated News Articles
- The introduction of Artifact's text-to-speech feature that uses AI to read articles to users presents a disruptive innovation opportunity in the news media industry.
- Celebrity Voices
- Artifact's inclusion of celebrity voices like Snoop Dogg and Gwyneth Paltrow in its text-to-speech feature opens up a disruptive innovation opportunity in the entertainment industry.
- Efficient News Consumption
- Artifact's automatic 1.5x speed reading of news stories allows users to consume top stories in an entertaining and efficient manner, creating a disruptive innovation opportunity in the media and information industry.
Who This Affects Most
- News Media Industry
- The introduction of Artifact's text-to-speech feature that uses AI to read articles to users presents a disruptive innovation opportunity in the news media industry.
- Entertainment Industry
- Artifact's inclusion of celebrity voices like Snoop Dogg and Gwyneth Paltrow in its text-to-speech feature opens up a disruptive innovation opportunity in the entertainment industry.
- Media and Information Industry
- Artifact's automatic 1.5x speed reading of news stories allows users to consume top stories in an entertaining and efficient manner, creating a disruptive innovation opportunity in the media and information industry.
