Two streetwear companies have taken a partnership to new levels with the Adidas X Concepts storefront -- a co-curated designer boutique that pays homage to innovative design while offering an experience-orientated retail space.
Hidden in plain sight, this basement boutique can be accessed through a flight of descending stairs, eliciting a sense of secrecy and exclusivity. The store is divided by panels of sheet glass with illuminated edges, which separate the different merchandising assortments. Visitors are able to browse through iconic and innovative footwear collections, all characterized by the classic Adidas triple stripe.
Through its long-time partnership with Concepts, Adidas is able to continue to market itself as not just a footwear company, but a lifestyle brand emblematic of the close relationship with fashion and athleticwear.