Two streetwear companies have taken a partnership to new levels with the Adidas X Concepts storefront -- a co-curated designer boutique that pays homage to innovative design while offering an experience-orientated retail space.
Hidden in plain sight, this basement boutique can be accessed through a flight of descending stairs, eliciting a sense of secrecy and exclusivity. The store is divided by panels of sheet glass with illuminated edges, which separate the different merchandising assortments. Visitors are able to browse through iconic and innovative footwear collections, all characterized by the classic Adidas triple stripe.
Through its long-time partnership with Concepts, Adidas is able to continue to market itself as not just a footwear company, but a lifestyle brand emblematic of the close relationship with fashion and athleticwear.
Co-Curated Designer Boutiques
More Stats +/-
Minimalist Sneaker Art
Laceless Snug Support Sneakers
Textured Limited Edition Sneakers
Sustainable Luxury Bags
Versatile Crossbody Bags
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.