American super store Walmart plans to utilize in-store facial recognition to ensure heightened customer satisfaction.
To foster more honest relationships between customers and employees, the chain is developing an advanced facial recognition technology that can scan and identify frustrated or unhappy consumers. If facial expressions that align with an unhappy consumer are detected, the system will alert employees, instructing them to aid the customer in need. The system would mainly function at the checkout counters where the most customer interactions take place.
In addition to facial tracking, the technology would also offer the store biometric data, which can be linked to behavioral spending habits. This would provide the company with specific patterns in consumer-related pain points that result in lost revenue.