Popular dating app Hinge has unveiled the Hinge Milestone Market -- an online store dedicated to celebrating milestones in relationships. For consumers celebrating first sleepovers and pregnancy announcements, Hinge offers gifts for individuals and their special someone. The company has partnered with eleven major brands including Casper, Minibar and Barkbox to gift couples who met through the app with free products that correspond with a particular milestone.
From free electric toothbrushes to commemorate becoming exclusive, to a gold photo frame to hold wedding photos, the Milestone Marketplace serves as an opportunity for the dating app to celebrate couples, and for couples to reflect on meaningful connections.
Through this online shop, Hinge is attempting to distance itself from the "hook-up culture" dating apps have cultivated, and into a more romantic, lifestyle brand.