Medium, the blogging platform, has recently introduced a Clap button, and it's hoping that the new feature will create a more balanced payment structure for authors published on it. The Clap button, which will be at the bottom of all articles behind Medium's paywall, is more than a creative equivalent of a like button or heart icon; it lets users virtually clap as many times as they please, in the same way that one might clap after a live performance.
In terms of payout, Medium will use the Clap button to determine which authors' articles were most appreciated and thus most valuable. The platform will divide paying users' monthly fees according to the amount of Claps each article received. In theory, this should lead to a merit-driven payout structure for Medium's authors behind the paywall.