Target Has Launched a Wine Collection Called California Roots

 - Aug 29, 2017
References: corporate.target & refinery29
The retailer Target just announced that it will be launching a collection of wines, called California Roots, that will be available starting September 3 of this year.

The collection consists of a series of wines, including a Chardonnay with tropical fruit flavors, a Pinot Grigio also with tropical fruit flavors as well as fresh citrus notes, a Moscato with peach and melon flavors, a Cabernet Sauvignon with cherry and oak flavors, and a Red wine with cherry and berry flavors. The soon-to-be-available California Roots collection is extremely affordable at only $5 per bottle.

Target's new foray into the alcohol industry makes the wines it is now offering both affordable and accessible to the average consumer.