Walmart is Launching Exclusive Wines for the Festive Season
Michael Hemsworth — December 15, 2021 — Marketing
References: walmart & progressivegrocer
A range of exclusive wines are being launched at Walmart to provide consumers with a number of competitively priced options to choose this holiday season to serve guests.
The wines include the Lionne Royale Champagne that is reported to have a premium, high-quality flavor that is comparable to other varieties on the market that cost nearly twice as much. The lineup also has two Astra Bella options including Astra Bella Black and Astra Bella Rosso, which priced at $10.98 and $8.98, respectively.
Walmart spoke on the launch of the exclusive wines saying, "Nothing completes our festive holiday celebrations more than sharing a glass of wine with friends and family, but finding the perfect bottle can be a hassle. Thankfully, Walmart is THE destination for all your adult beverage needs. With alcohol pickup available at over 3,000 stores and alcohol delivery in nearly 1,500, getting what you need for your holiday party has never been easier.”
The wines include the Lionne Royale Champagne that is reported to have a premium, high-quality flavor that is comparable to other varieties on the market that cost nearly twice as much. The lineup also has two Astra Bella options including Astra Bella Black and Astra Bella Rosso, which priced at $10.98 and $8.98, respectively.
Walmart spoke on the launch of the exclusive wines saying, "Nothing completes our festive holiday celebrations more than sharing a glass of wine with friends and family, but finding the perfect bottle can be a hassle. Thankfully, Walmart is THE destination for all your adult beverage needs. With alcohol pickup available at over 3,000 stores and alcohol delivery in nearly 1,500, getting what you need for your holiday party has never been easier.”
Trend Themes
1. Affordable Wine Alternatives - The development of affordable, high-quality wine options that can be accessed by a wider range of consumers could disrupt the wine industry and challenge traditional wineries.
2. Retailer-specific Alcohol Brands - More retailers may consider introducing their own alcohol brands to compete with established options on the market and meet the demand for affordable and accessible holiday wine choices.
3. Convenient Alcohol Pickup and Delivery Services - The trend of convenient and efficient alcohol pickup and delivery services mean that retailers can offer greater ease and accessibility to consumers looking to purchase wine or other alcoholic beverages.
Industry Implications
1. Retail - Retailers that offer a range of affordable, high-quality wine options as well as convenient pickup and delivery services may have an advantage in the growing market for holiday party wine purchases.
2. Wine - Wine merchants or wineries that focus on producing high-quality wines at a more affordable price point may be able to compete more effectively in the market for holiday wines.
3. Alcohol Delivery Services - Companies that specialize in alcohol delivery services, either as a standalone service or through partnerships with retailers, may experience greater demand from consumers looking for more convenient ways to purchase wine during the holiday season.
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