'Legrand's' new 'Innoval experience center' is India's first space for B2B product showcasing.
India-based Legrand is the global leader in digital and electrical building infrastructure. It works directly with consumers as well as with other industry leaders to deliver high-quality materials for electrical infrastructure. Its new Innoval experience center in Mumbai claims to be the first B2B experience zone in India.
Products are arranged by business verticals -- 'Home Automation,' 'User Interface,' 'Energy Distribution,' 'Structured Cabling' and 'UPS and Cable Management.' With interactive product displays, a fully automated experience and educational infographics, the showroom has been designed to function as an intuitive, interactive display for all consumers and hopes to help them make informed purchasing decisions.
According to Legrand's marketing director, Sameer Saxena, "The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend."
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