To help prospective buyers truly get to know the Aston Martin DB11 V12 coupe and immerse themselves in the beauty of the brand's new flagship car, Aston Martin teamed up with Rosewood Hotels & Resorts to create the 'Aston Martin Discovery' package.
The $256,000 package will have has participants flown in a private helicopter to Aston Martin’s headquarters in Warwickshire, England. Following a personal greeting from Aston Martin’s CEO Andy Palmer, guests begin a consultation to customize a DB11 vehicle with Chief Creative Officer Marek Reichman. The experience also involves testing out the ride over the course of a day with a professional driving instructor and rounding out the evenings with private dinners.
The Aston Martin Discovery package is part of the 12 Days of Rosewood holiday program, which offers curated experiences at Rosewood locations around the world that may be purchased immediately and redeemed as of 2018.