The Nike 'Badge of Honor' Bandages Encourage Kids to 'Get Back Up'

 - Jun 8, 2017
References: adweek & hypebeast
To celebrate Children's Day, Nike has released a special gift with purchase; the Nike Badge of Honor.

Chinese parents want their children to participate in sports, but fear of injury often encourages them to be overly cautious. To quell these fears, Nike has released a collection of storytelling bandages that depict athletes falling and getting back up. According to Nike representative Ian Toombs, "They’re bandages, they’re stickers, they’re non-conventional storytelling devices -- and ultimately they are a product kids will want."

As a branding scheme and device of social good, these bandages work to promote courage in the face of failure to a generation known for being coddled and overly protected. The Nike Badge of Honor bandages are available to parents free of charge with any 'Young Athlete' purchase at participating Nike stores.