Northface's new beanies were designed with the environmentally conscious in mind, as it uses materials sourced from the innovative Bare Ranch, on the border of California and Nevada.
Bare Ranch uses a unique method of sheep rearing which takes in 4,000 metric tons of CO2, benefiting the environment as a result. The textile organization Fibershed partnered with this ranch, creating a carbon farming strategy which combines textiles and Bare Ranch's unique environmental practices. Northface's new beanies are being created through this collaborative process, as an extension of the company's efforts to implement more environmentally friendly practices.
Northface's goal is to aid in this program's expansion, inspiring other brands to reflect on practices that may be damaging to the environment.