Amid the refugee crisis still ravaging the middle east, and Syria in particular, Whirlpool's 'Every Day, Care' campaign is doing its part to help the families affected. One family in particular was helped by the Every Day, Care campaign: the Al-Salihis and their daughter, Sama. For the campaign, Whirlpool helped Sama to bring in food from her heritage to her class, showing the students local Syrian dishes and making Sama feel closer to home.
In the video campaign, Sama and her mother make traditional Syrian dishes like Uzee, Fatayer, and Grape Leaves and bring them into Sama's class. To show their appreciation, the classmates worked with an illustrator to create a custom lunchbox based on Sama's own experiences immigrating to Canada from Syria.
In the midst of a humanitarian crisis, it's important for brands to get involved.
Key Themes Behind This Trend
- Humanitarian Involvement
- Companies creating campaigns to positively impact families affected by humanitarian crises.
- Inclusive School Programs
- Incorporating diverse cultural foods and experiences in school lunch programs to promote inclusivity and diversity.
- Lunchbox Customization
- Customizing lunchboxes to reflect a child's individual experiences or cultural identity.
Where This Applies
- Consumer Goods
- Consumer goods companies can use their resources to create social impact campaigns.
- Education
- Education industry can incorporate diverse cultural experiences and foods in school lunch programs.
- Illustration
- Opportunities for illustrators to work on projects promoting inclusivity and diversity.
